Now Serving Market Research in Spanish
WITH JENNY KARUBIAN. CEO AND FOUNDER – READY TO LAUNCH RESEARCH
Earlier this year, our CEO and Founder, Jenny Karubian announced our expansion into the Spanish speaking markets. In this video, Jenny shares that, ‘As of 2024, we are now offering research in both English and Spanish at no additional charge to our clients.’
Watch the video or read on to learn all about how to leverage our Spanish market research solutions to help you create a marketing strategy designed to reach your target Hispanic audience.
EXPANDING INTO NEW MARKETS: THE CASE FOR SPANISH MARKET RESEARCH IN THE US
On January 1, 2023, the United States Census Bureau (US Census Bureau) kept to its annual tradition of ringing in the new year with the rolling out of its new numbers: the US population estimates for 2023. As the clock struck midnight, the US Census Bureau estimated that the 2023 population of the United States would increase to 334,233,854 from the previous year, leading to a projected rise in US population size by 1,571,393, or 0.47%.
The US Census Bureau attributes this rise to a combination of factors: births, deaths and net international migration increases.
But interestingly enough, the US Census Bureau revealed, in a press release published in June of 2024, that, ‘Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by Hispanic births.’
The data reveals that this rise in the US Hispanic population is ‘primarily due to natural increase, that is, more births than deaths’, says Kristie Wilder – a demographer at the US Census Bureau.
According to the 2020 US Census, the US Hispanic population accounted for almost 19% of the US population. With 62.1 million people of Hispanic or Latino origin, the Hispanic or Latino population is the nation’s second largest racial or ethnic group.
So, with such a staggering rise in the US’ Hispanic population, and arguably a rise in Hispanic spending power, businesses would be remised if they were to overlook this key US demography.
While market research studies are conducted to understand consumer experiences and improve them, Hispanic market research can help businesses understand the nuances of the Hispanic American culture, their needs and wants as a community and as individuals, in a bid to help create a positive Hispanic consumer culture that taps into actionable Hispanic consumer insights.
OUR SPANISH MARKET RESEARCH OFFERING
At Ready to Launch Research, we offer all our market research solutions in English. But with our recent expansion into the US and offshore Spanish speaking communities, we now also offer a selection of our market research solutions in Spanish.
Take a look at the table below to find out what market research solutions we offer in English and Spanish:
| MARKET RESEARCH IN ENGLISH | MARKET RESEARCH IN SPANISH |
| Focus Group Moderation And Facilitation | Focus Group Moderation And Facilitation |
| In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) |
In-Depth Interviews (IDI) and Telephone Depth Interviews (TDI) |
| Ethnography | Market Research Online Communities (MROC) |
| Market Research Online Communities (MROC) |
Surveys |
| Creative Testing | Market Intelligence Reports (MIR) |
| Online Discussion/ Bulletin Boards | |
| Surveys | |
| Shop Alongs | |
| Home Use Test | |
| Social Listening | |
| Market Intelligence Reports (MIR) |
When speaking about the types of research offered in Spanish, Jenny shares that, ‘This can be either a bilingual study where we do maybe half in English, half in Spanish or studies that are entirely done in Spanish.’ And she goes on to reveal that, ‘We offer both and we do this in-house at no additional charge.’
OUR SPANISH MARKET RESEARCH TEAM
Danyel Arias Schreiber joined the Ready to Launch Research team in 2023 as a Project Supervisor and our in-house Spanish Language Moderator. Boasting over 30 years of market research experience, Danyel has worked with companies across the Technology, Automotive, Education, Restaurants, Cosmetics, Public Works, and Food and Beverage industries.
We’ve since built a network of Spanish speaking moderators throughout the Spanish speaking world allowing Ready to Launch Research to conduct Hispanic or Latino market research studies online or in person. Our Spanish market research expansion allows us to offer actionable insights into your target Spanish audience with anything from the Hispanic food market to Hispanic social media use.
Jenny also shares that, ‘Our in-house moderators live in the US and can conduct research virtually with Spanish speaking countries or with Spanish speakers in the US.’
HOW IS OUR SPANISH MARKET RESEARCH PRICED?
Jenny invites companies looking to invest in Hispanic market research to get in touch as she says, ‘If you have a question about pricing for a study that’s in Spanish, feel free to reach out to us in either language and we can get back to you with a relevant price quote.’
So, feel free to get in touch to find out how much your Spanish market research study would cost and how Ready to Launch Research can help design a Hispanic market research strategy within your marketing budgets.
IN CONCLUSION
The US Hispanic population is projected to experience a baby boom, leading to a potential rise in Hispanic consumers’ purchasing power and making it crucial for businesses to understand the Hispanic American consumer culture in a way that allows them to offer Hispanic communities and consumers products and services designed to meet their needs.
If your business is looking to expand into the Hispanic market, get in touch to learn how our Spanish market research solutions can transform your Hispanic consumer marketing strategy and help you reach your target Spanish audience.
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