ONLINE DISCUSSIONS / BULLETIN BOARDS
Have you tried to gauge consumer insights on social media but haven’t quite cracked the code? Are you wondering how to leverage the seemingly infinite consumer sentiments posted online? Tap into a wealth of qualitative consumer-driven insights gathered from our online discussions / bulletin boards moderated by expert researchers and grow your business today!
While Market Research Online Communities (MROC) span over months or years, online discussions / bulletin boards generate the same depth of incisive and actionable insights within shorter research durations measured in days or weeks.
If you’re looking to optimize your marketing budgets while still gaining a goldmine of consumer data to develop a marketing campaign that effectively targets and converts your ideal consumers, invest in online discussion / bulletin board market research today!
Our online discussions / bulletin board methodology involves:
A comprehensive discussion guide based on research objectives
Research duration spanning over days or weeks
Online group discussions and 1-on-1 discussions
Respondent contributions (status updates, comments, blog posts, videos, photos etc.)
Organic and in-depth online generated consumer insights
Online discussions offer versatility as moderators can post discussion prompts to the entire group to elicit broad-based insights and also engage with individual respondents 1-on-1 to extrapolate in-depth consumer perspectives. With the option of research participants maintaining anonymity, this market research solution is ideal for unearthing respondent opinions on sensitive issues.
Whether your business is in the education, healthcare, beauty or food and beverage industry, online discussions / bulletin boards will deliver quick and actionable insights to help fuel a powerful marketing strategy!