Market Research Blog | Ready to Launch

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Market research took LEGO from losing a million dollars a day to the pinnacle of their industry – imagine what it will do for you.

It’s 2020 and, for the LEGO brand, “everything is awesome.” But that now-iconic song lyric wouldn’t exist and be running through your head right now if market research...

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If you’ve worked with big box agencies for your business, this probably sounds familiar…

You inquire about a project and are put in touch with Joshua, the front face of the agency. Joshua is the man. He has great ideas and immediately gets you excited about your project and how successful it ulti...

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Our work in the non-profit sector

Since 2014, Ready to Launch Research has supported healthcare nonprofits in the process of understanding patient experiences. By connecting with patients through empathy and regarding them as humans with nuanced lives and perspectives on their health, we garner in...

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Most people do not listen with the intent to understand, they listen with the intent to reply. – Stephen Covey

The art of listening, a cornerstone of qualitative research, takes patience, focus and empathy. To help you understand the absolute power of focused listening, take a look at Jason....

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At Ready to Launch Research we travel. A lot. Fieldwork, conferences, client meetings, they keep us on the road. This week, our team is in Germany for the Research and Results conference in Munich. The local landscape in Germany has us thinking about the value of market research in an increasingly...

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