At Ready to Launch Research, we believe in the power of genuine curiosity and rigorous analysis. Founded in 2014 and based in the heart of Los Angeles, California, we're a boutique market research agency dedicated to delivering actionable insights that help you understand your consumers better.
We challenge the status quo and dive deep into the minds of your target audience. By combining innovative market research methodologies with a collaborative approach, we aim to uncover hidden opportunities and potential pitfalls.
Market Segmentation:
Identify and target your ideal customer segments
Brand Research:
Measure brand awareness, perception, and loyalty
Product Validation:
Develop and test prototypes with potential consumers
Product Development:
Gain insights into consumer preferences and needs
Customer Satisfaction:
Assess customer satisfaction and identify areas for improvement
Competitive Analysis:
Understand your competitive landscape and gain a competitive edge
Research Expertise:
Our team of seasoned Market Researchers brings years of experience to every research project.
Research Innovation:
We embrace cutting-edge Market Research methodologies to stay ahead of the consumer curve.
Client Collaboration:
We work closely with our clients to ensure we deliver insights that matter.
Results-Driven:
Our focus is on providing actionable insights that drive businesses and organizations forward.
Contact us today to learn how we can help you achieve your Market Research goals.
Our team at Ready to Launch Research is dedicated to providing the highest quality Market Research results and market insights with a dedication to the following core values:
Our experienced team is dedicated to your success.
Passion for learning and developing unique market research methods based on futuristic practices.
Holding ourselves to the highest values of ethics, we strive to adopt best practices without compromise.
All solutions to be upheld to the best terms of data quality.
Ready to Launch Research is a dynamic group of skilled professionals who bring a wealth of experience and knowledge to every project. With backgrounds in anthropology, social sciences, and market research, we possess a unique ability to blend quantitative and qualitative methodologies to deliver comprehensive and actionable insights.
Whether you're an educational institution, a tech company or a non-profit organization, we've got the expertise to help you navigate complex market challenges. Our team is passionate about uncovering the stories behind the data, and we're committed to providing you with the highest quality Market Research and Analysis.
Jenny is the CEO and Founder of Ready to Launch Research.
Originally trained as a cultural anthropologist, Jenny specializes in all things qualitative including Focus Groups, In-depth Interviews, Online Communities (MROC), Bulletin Boards and Ethnography.
Jenny Karubian has conducted extensive market research in various industries and institution types including Fortune 500 companies, non-profit organizations, start-ups and educational institutions.
Danyel Arias Schreiber joined the team in 2023. He brings over 30 years of experience in market research to his position at Ready to Launch. He has worked with clients in a variety of industries including technology, automotive, education, restaurants, cosmetics, public works, food and beverage. Danyel now serves as a project supervisor and Spanish language moderator.
Ellyn is a qualitative research and social listening expert who has worked in pharmaceutical market research for over 14 years, bringing deep and actionable insights to multiple brands. As an Ivy-trained medical anthropologist and sociolinguist, Ellyn brings a unique and desirable skill set to every project.
A master storyteller, she speaks right to client strategy with powerful, succinct reports full of actionable recommendations.
Ellyn can guide you through the Institutional Review Board (IRB) process and peer-reviewed publication from writing initial IRB proposals, to selecting the right journal, to final publication.
Her work, which focuses on the nexus of culture, language and medical decision making, can be found in high-impact journals such as JGIM and Cancer.
Her expertise lies in social listening, In-depth Interviewing (IDI), Telephone Depth Interviewing (TDI) or Web-enabled IDI, in-home and in-office Ethnography, cognitive anthropology methodology, content analysis, discourse analysis, narrative analysis, hermeneutics, conjoint analysis design, cognitive interviewing, phenomenology and Focus Group methodology.
Jen is a moderator with expertise across qualitative methods and industries. Her global expertise includes branding, business development, qualitative market research methods and marketing communications and strategy.
Her industry experience comprises of delving into market research for pharmaceutical companies, the healthcare sector, B2B/G, retail, tech, quick service restaurants (QSR), luxury and automotive industries.
Ilana holds two decades of experience in the market research industry.
She is professionally trained, RIVA certified and has personally fielded over three thousand Focus Groups, In-depth Interviews (IDI), Ethnographic research and usability sessions in the US and abroad.
Her specialties include Focus Group moderation, qualitative research, new product or service development, attitude and usage, branding and positioning, strategic analysis, moderator training: qualitative research training, Focus Group facilitation and B2B market research.
Her areas of expertise include research on healthcare, pharmaceuticals, clinical trials, drug development, Contract Research Organizations (CRO), preclinical or in-vivo studies, media, technology, usability, education, community service and social causes.
Anthony is a technology and remote work specialist. With our market research team scattered across the United States, Anthony keeps studies running and the team connected.
Andy is an innovative and results-oriented leader with proven ability to design, implement and lead market research groups and insights communities.
While Andy’s key strengths include expertise in market research and consumer insights; experience in product, marketing, program and media research; expertise in the entire research life cycle; leadership and management of market research functions or groups, Andy also specializes in methodologies or tools: qualitative and quantitative surveys, Online Communities, online customer panels, Bulletin Boards, Focus Groups, In-depth Interviews (IDI), Telephone Depth Interviews (TDI), eye tracking, Ethnography, user groups and usability.
Ryan is a film editor and production expert who creates persona reels for Ready to Launch Research.
Ryan leverages his film expertise to create reels that bring insights to life and show the real humans behind buyer personas. His deliverables highlight emotional drivers and present a nuanced understanding of the consumers who participate in our studies.
