The Overview

Ready to Launch Research, a boutique market research consultancy based in Los Angeles, California, is the brainchild of Jenny Karubian, a cultural anthropologist immersed in all things qualitative market research. Founded in 2014, Jenny and her team of healthcare specialists, technologists, and academically trained anthropologists, aspire to tackle research topics spanning from a variety of industries filling the gap of a lack of actionable insights in the fast paced decision-making business world.

Passionately ensuring our range of services, which include focus groups, surveys, interviews, ethnography, and Online Communities exceed client expectations, we have perfected market research methodologies that cater to the dynamic market where traditional research has failed to keep up. Our experience enables us to grasp a unique sense of the needs and wants of the optimal target audience and with the ability to engage such an audience, we are able to uncover strategically placed intelligence with the agility and rigor required to gain a competitive edge.

Being an integral part of executive decision-making across a plethora of dynamic industries which include everything from the video game industry to the pet industry, our team at Ready to Launch has become a reliable partner in helping with the understanding of external market research factors, ultimately building strategies that shatter the benchmark with evidence-based insights.

Throughout the years we have built affiliations with national and global professionals with membership in a number of market research resource organizations across industries. Being a highlighted presence in many events which cater to research programs not only in the US but also in Europe, Ready to Launch Research has become market leaders in conceptualizing and executing customized insights programs.

The Purpose

Ready to Launch Research is built on the foundation of mitigating the risk factor in marketing decisions, based on analytical consumer insights derived from in-depth interview research methodology.

Our vision is to grow into a global unit culminating in a wide variety of market research resources with the ultimate goal in seeing the success of our clients, reaping the rewards and advantages of ethnography and other market research methods through the intelligent, strategic and competitive support we are able to provide.

Our team at Ready to Launch Research is dedicated to providing the highest quality research results and market insights with a dedication to the following core values:

Commitment to success

Our experienced team is dedicated to your success.

Innovation and curiosity

Passion for learning and developing unique market research methods based on futuristic practices.

Integrity and honesty

Holding ourselves to the highest values of ethics, we strive to adopt best practices without compromise.

Excellence in quality

All solutions to be upheld to the best terms of data quality.

The Team

With a deep understanding of anthropology and social sciences, each member of our team at Ready to Launch comprises an arm of expertise be it in quantitative or qualitative research methodology that form hybrid solutions, to industry wide know-how relating to everything from market research for pharmaceutical companies to market research for non-profit organizations.

Jenny Karubian

JENNY KARUBIAN
PRESIDENT and FOUNDER

Jenny is the CEO and Founder of Ready to Launch Research.

Originally trained as a cultural anthropologist, Jenny specializes in all things qualitative including Focus Groups, In-depth Interviews, Online Communities (MROC), Bulletin Boards and Ethnography.

Jenny Karubian has conducted extensive market research in various industries and institution types including Fortune 500 companies, non-profit organizations, start-ups and educational institutions.

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Ellyn Charap

Ellyn Charap
DIRECTOR OF QUALITATIVE RESEARCH

Ellyn is a qualitative research and social listening expert who has worked in pharmaceutical market research for over 14 years, bringing deep and actionable insights to multiple brands. As an Ivy-trained medical anthropologist and sociolinguist, Ellyn brings a unique and desirable skill set to every project.

A master storyteller, she speaks right to client strategy with powerful, succinct reports full of actionable recommendations.

Ellyn can guide you through the Institutional Review Board (IRB) process and peer-reviewed publication from writing initial IRB proposals, to selecting the right journal, to final publication.

Her work, which focuses on the nexus of culture, language and medical decision making, can be found in high-impact journals such as JGIM and Cancer.

Her expertise lies in social listening, In-depth Interviewing (IDI), Telephone Depth Interviewing (TDI) or Web-enabled IDI, in-home and in-office Ethnography, cognitive anthropology methodology, content analysis, discourse analysis, narrative analysis, hermeneutics, conjoint analysis design, cognitive interviewing, phenomenology and Focus Group methodology.

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Jeanette Caruso

Jeanette Caruso
PROJECT MANAGER and SENIOR RESEARCH ANALYST

Jeanette is a project manager and moderator at Ready to Launch Research.

Trained at RIVA, strong grounding in qualitative market research comes from significant experience gained working with P&G’s Corporate New Ventures Team, as Brand Manager for Airheads Candy with Van Melle USA, as well as years spent at advertising agencies.

Jeanette lives in Cincinnati and plays tennis competitively.

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Kate Hartzell

Kate Hartzell
MODERATOR and QUALITATIVE SPECIALIST

With nearly fifteen years of experience, Kate has conceptualized and executed insights programs for some of the world’s leading brands in consumer goods, technology, gaming and entertainment.

Kate has particular expertise in a variety of methods including strategic positioning, journey mapping, communication optimization and Focus Group moderation.

She’s particularly versed in international work, leading on-the-ground market research and insights workshops in the UK, Germany, France, Spain, Italy, Belgium, China, Japan, Korea, Singapore and Mexico.

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Jen Cox

Jen Cox
MODERATOR and QUALITATIVE SPECIALIST

    Jen is a moderator with expertise across qualitative methods and industries. Her global expertise includes branding, business development, qualitative market research methods and marketing communications and strategy.

    Her industry experience comprises of delving into market research for pharmaceutical companies, the healthcare sector, B2B/G, retail, tech, quick service restaurants (QSR), luxury and automotive industries.

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Ilana Drucker

Ilana Drucker
SENIOR MODERATOR AND EDUCATION SPECIALIST

    Ilana holds two decades of experience in the market research industry.

    She is professionally trained, RIVA certified and has personally fielded over three thousand Focus Groups, In-depth Interviews (IDI), Ethnographic research and usability sessions in the US and abroad.

    Her specialties include Focus Group moderation, qualitative research, new product or service development, attitude and usage, branding and positioning, strategic analysis, moderator training: qualitative research training, Focus Group facilitation and B2B market research.

    Her areas of expertise include research on healthcare, pharmaceuticals, clinical trials, drug development, Contract Research Organizations (CRO), preclinical or in-vivo studies, media, technology, usability, education, community service and social causes.

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Strategic Partners

Anthony Givens

Anthony Givens
TECHNOLOGY and REMOTE WORK SPECIALIST

Anthony is a technology and remote work specialist. With our market research team scattered across the United States, Anthony keeps studies running and the team connected.

Andy Hessabi

Andy Hessabi
QUANTITATIVE RESEARCH SPECIALIST

Andy is an innovative and results-oriented leader with proven ability to design, implement and lead market research groups and insights communities.

While Andy’s key strengths include expertise in market research and consumer insights; experience in product, marketing, program and media research; expertise in the entire research life cycle; leadership and management of market research functions or groups, Andy also specializes in methodologies or tools: qualitative and quantitative surveys, Online Communities, online customer panels, Bulletin Boards, Focus Groups, In-depth Interviews (IDI), Telephone Depth Interviews (TDI), eye tracking, Ethnography, user groups and usability.

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Ryan Shovey

Ryan Shovey
FILM EDITOR

Ryan is a film editor and production expert who creates persona reels for Ready to Launch Research.

Ryan leverages his film expertise to create reels that bring insights to life and show the real humans behind buyer personas. His deliverables highlight emotional drivers and present a nuanced understanding of the consumers who participate in our studies.

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