One-on-one conversations designed to discover deep insights. In person, virtual, or over the phone, our In-depth Qualitative Interviews and Telephone Depth Interviewing processes allow our market researchers to build a healthy rapport with your consumer.
One of our Market Research Experts will engage in an open and honest conversation with one of your target consumers to draw out detailed insights into their consumer experiences.
Reading in-between the lines – by gauging social cues like your consumer’s body language, word, voice and tone variation, facial expressions, reactions and response rates – our market research expert will seamlessly guide the conversation to draw out answers to all your most pressing questions.
Unbiased and Uninterrupted:
IDIs provide a dedicated space for participants to share their thoughts and feelings without influence from others
Detailed Exploration:
You can probe deeper into specific topics, allowing for more in-depth and nuanced responses
Flexibility:
IDIs can be tailored to the individual participant, adapting to their unique experiences and perspectives
Rich Qualitative Data:
You can capture rich, qualitative data, including emotions, motivations, and personal stories
Building Rapport:
IDIs allow for the development of a strong rapport between our market researcher and your target participant, fostering trust and open communication
Take your insight discovery further.
Unlock the power of In Depth Interview Qualitative Research with our unique In Depth Interview Research Methodology.
#1
A comprehensive discussion guide based on research objectives
#2
Building a rapport with your target consumer
#3
Navigating your consumer into comfortable territory to draw out unbiased answers
#4
Genuine consumer responses
#5
A comprehensive set of actionable consumer insights
Often used by companies in the Healthcare industry, Media and Civil Rights Organizations, NGOs, Government and Inter-Governmental Organizations, Think Tanks and Non-Profits to discover sentiments surrounding sensitive issues like Euthanasia, Human Rights, Racial and Religious Harmony or Domestic Abuse and other forms of Gender Based Violence, IDIs are the perfect Market Research solution to draw out responses relating to highly sensitive issues.
You can also rely on a triangulation of data by leveraging Qualitative Market Data produced through IDIs along with Survey Data or Ethnographic Research to produce corroborated and credible research findings.
Our Industry Portfolio:
#1
#2
#3
#4
#5
#6
Advertising
