With a market valuation projected to hit over $716 billion by 2025, competition is rife within the global beauty industry. But so is consumer demand. Top beauty brands are leveraging market research to develop impactful marketing strategies that resonate with consumers.

Encompassing color cosmetics, skincare, haircare, personal care and fragrances, the beauty industry and its trajectory is defined by market trends. In the last few years, the beauty industry has experienced a makeover: a beauty renaissance triggered by an increase in consumer demand for natural and organic personal care products, anti-aging products, men’s grooming products and a rise in the use of augmented reality (AR).

If you want to gain deep insights into consumer preferences within the beauty industry and propel your beauty brand into popularity, leverage our qualitative or quantitative market research solutions today!

The global beauty industry is a dynamic and rapidly growing market, projected to reach a valuation of over $716 billion by 2025.

 Leverage Market Research to understand consumer preferences and trends.

Our Market Research services are tailored to your specific beauty industry analysis needs. 

We offer a range of solutions, including Cosmetics Market Research, Skincare Market Research, and Makeup Market Research. By conducting in-depth industry research, we can help you:

• Identify emerging trends and opportunities
• Understand consumer behavior and preferences
• Evaluate the effectiveness of marketing campaigns
• Optimize product development and launch strategies
• Assess the competitive landscape
  

Whether you're a small, independent brand or a multinational corporation, our Market Research expertise can help you achieve your business objectives. Contact us today to learn more about how we can help you navigate the complex and ever-evolving Beauty Industry.

Recommended market research methods:
In Home Use Tests (IHUT)
Shop Along Market Research
Focus Group Moderation and Facilitation