Want to know how your NGO or non-profit is viewed by the world? How to change the tide of public opinion to boost donor and supporter engagement and contributions? How to improve your marketing messaging to inspire more support?
Non-profit or NGO Market Research will facilitate the segmentation of your market and deliver actionable insights into your donor base to provide a framework for rallying more support.
Our Market Research solutions will arm you with all the insights you need to improve communication with supporters to build your brand, rooted in a strong sense of community.
With market research you can also measure your non-profit or NGO’s brand awareness, gauge donor sentiments about other non-profits within your niche and improve information dissemination methods to boost awareness on important issues and raise funding.
Leverage market research to unearth your donor’s motivations to inform the development and organization of insightful programmes and events that captivate your supporters’ empathy, resulting in higher donor conversions.
Our team of experts can help you:
Identify Your Target Audience:
Segment your audience to tailor your messaging and fundraising appeals
Measure Brand Awareness:
Assess your organization's market visibility and reputation
Gauge Donor Sentiment:
Understand donor motivations and satisfaction
Optimize Marketing Communications:
Develop effective marketing strategies to engage and inspire
Improve Fundraising Efforts:
Identify potential donors and optimize fundraising campaigns
Evaluate Program Impact:
Measure the effectiveness of your programs and initiatives.
Want to maximize your non-profit or NGO's impact? Let us help you make a difference.
Our Market Research services can help you understand your audience, measure your brand's effectiveness, and optimize your fundraising efforts.
Recommended market research methods:
Focus Group Moderation and Facilitation
Market Research Online Communities (MROC)
In-depth Interviews (IDI)
Surveys
