We offer an array of market research solutions with an understanding of the constraints of time and budget
Our services bring together traditional qualitative and quantitative methods combined with advanced technological strategies to bring about hybrid solutions that are unimpeded by geographical barriers. Be it online or in-person, concept testing or gathering individual or group insights, Ready to Launch Research offers the exact solution that caters to your needs!
Focus Group Moderation and Facilitation
We identify the underlying purpose, determine the key factors that you need to know from your target audience, recruit relevant participants and conduct the focus group sessions with trained moderators. Our team facilitates focus group research online or in-person to get the answers you need. We have conducted focus groups for consumer goods, beauty, pharmaceutical, advertising, politics, alcohol and a variety of other industries.
In-Depth Interviews and Telephone Interviews
A great way of gathering detailed information and deep insights whilst building a rapport with your existing and potential customers, is to conduct In-depth interviews (IDIs). Our flexible research practices and expert teams conduct one-on-one interviews in-person, over the phone or online where webcam IDIs are on popular demand. For a more ethnographic approach, we also conduct in-home interviews.
Where Ethnography or the study of people in their own environment is a crucial factor, our team of social scientists get up-close and personal to listen to and observe the research participants, be it at home, in-store or at events. As a team with a strong anthropological and sociological background, we are well equipped for this kind of research.
Online Communities or Insight Communities
We customize, set-up and moderate insight communities that tap into your target audience which results in quick relevant and actionable data. These could be set-up to run for any length of time, from a week to a year with community monitoring. Our team has run insights communities for a variety of industries, including automotive, beauty, food / beverage and nightlife.
We identify the pulse of your target consumers by testing out your new advertising or creative campaign or new product concepts. Having conducted creative testing with expansive reach for a variety of industries we are able to determine real insights through focus groups, IDIs or insight communities.
Online Discussion/ Bulletin Boards
Creating an ongoing discussion with appropriate participants for a set amount of days for up to two weeks, online discussion or bulletin boards overcomes the constraints of time zone limitations and allows for greater geographical reach. Allowing participants to answer set questions at their leisure in an asynchronous manner, helps gather more in-depth and rich insights. This is ideal for home use testing, diaries and creative testing.
From a simple questionnaire to a detailed study, our team of experts will identify the precise quota sample, build and process the raw data with a topline analysis of information gathered. Survey research is one method you can get reliable statistical answers to make your educated business decisions with confidence.
Shop along research allows for collecting in-the-moment data with real-time responses at the point of sale. We observe and conduct interviews with the target consumer to gauge the perception towards your products/ services as well as competitor alternatives within the shopping environment.
Home Use Test
Home Use Testing is best conducted when clients need to gain practical feedback on their products in a real life environment over a period of time. Our team uses surveys, discussion/bulletin boards and conducts one-on-one interviews regarding use of products to gain deeper insights.
The 4-Step Process That Will Transform Your Business!
Request a bid, send us your email or give us a call. Here we identify your requirement and recommend the most effective solution that addresses your need! We can provide ballpark costs at this phase.
Once we get the preliminaries out of the way and finalized on the contractual obligations, we're off to a great mutually beneficial partnership. Our team will launch your customized requirements with the use of industry best-practices to deliver the results sought.
Daily insights and updates will be provided once the project has advanced. The details of the project progression will provide you with interim data allowing provision for arriving at well-informed decision making.
Final step is to deliver the project reports and assets. Once the project has come to its agreed upon end all data and analytics collated throughout shall be presented in an insightful and actionable manner to your team.