RESEARCH IN THE TIME OF COVID
I’m betting that your business has gone through some significant transition due to the pandemic we’re all experiencing. Hopefully, you’ve been able to pivot and turn a potential disaster into a win. But many brands and businesses haven’t been as lucky, and they still don’t know just how much COVID has shifted the landscape around them.
This is where research can help. Research teaches brands how to thrive when the budgets are tight and the buyers are nervous. Why? Because we can tell you what matters most at this specific time.
No historical data mining or forecasting can save you because we have nothing to relate it to. The only way to learn is to ask what is happening in people’s minds right now. As they say, the times they are a’changin’.
Because this market environment is unlike any that we’ve known it’s more important than ever to get a good handle on decision makers current considerations and buying concerns. Doing so can mean the difference between staying afloat or drowning in a volatile era. If you haven’t tasked a professional research agency to confirm market trends, competitive landscape, and potential areas for growth then you’re already behind. The world could be dealing with this impact for years to come and there is no amount of waiting that will bridge this day with the dream that is a return to normalcy. In business, often, waiting is losing. No effort should be spared in making sure that you understand the consumer of today, your competitors, and the perception of your business both internally and externally. You will need to know all these things if you want to build on a solid foundation and be better protected from future market shifts.
Ready to Launch Research has been supporting businesses in these ways since the first days of the pandemic and before. Helping brands gather data and insights to assist them in navigating this strange new world? Check. Leveraging research findings to develop strategies that allow businesses to utilize current assets in new and innovative ways? No problem. Guiding company visions and messaging to create a clearer and more unified approach to sales and customer satisfaction? All the time.
We were specialists in online interviewing and web focus groups before grandma knew what Zoom was.
These are the things that keep business flowing when the world doesn’t know where it’s going.
The benefits of research are not only relevant during times of difficulty however their necessity is increased exponentially the more industries are disrupted through environmental change. If you have questions about how to shift your business model, better sell your offerings or simply want to know what people think and feel about your brand, research can get you the answers you need. Stop hoping things will go back to the way they were and start building your business based on the way things are today and will be tomorrow.