Alcohol, Tobacco and Cannabis
If you’re in the alcohol, tobacco or cannabis industry, you can leverage market research to arm your business with the right insights. Market research will inform your marketing strategy by delivering data-driven insights into changing consumer tastes, competitor strategies and shifting trends to help you stake your claim in the market!
As the popularity of alcohol, tobacco and cannabis products largely depends on product quality and consistency, you can conduct product testing through our creative testing market research processes to see how your products stack up against competitors from the perspective of your target audience.
The highly regulated alcohol, tobacco and cannabis industry is rooted in social experiences, celebrations and comradery. Through market research, discover the nuances of the alcohol, tobacco and cannabis industry and what emotions and associations they ignite within your target consumer base.
With the legal cannabis industry expanding throughout the United States, leverage our intuitive qualitative and quantitative market research solutions to help create impactful marketing communications and deliver a brand identity that resonates well with cannabis consumers.
Our market research methodology involves:
Defining research objectives
Research prompts designed to extract relevant and actionable insights
Streamlined qualitative or quantitative data collection
Comprehensive data analysis
Data-driven insights included in an easy-to-digest report
Leverage any and all our market research solutions from focus group moderation and facilitation to surveys and transform your business today!