Healthcare & Pharmaceutical

Healthcare & Pharmaceutical

Leverage market research to garner insights from patients to help you understand how patients think and feel throughout the patient journey.

Whether you’re a doctor running a private practice, the director of a hospital, a healthcare provider, or a healthcare brand, healthcare market research can help you understand the expected standard of patient care and how to create awareness among patients and caregivers through effective marketing communications.

We’ve conducted cancer research studies with objectives ranging from developing educational materials about biosimilars, immunotherapy, and Metastatic Breast Cancer (MBC) with the aim of raising awareness among cancer patients and caregivers, to building a lexicon relating to precision medicine with the aim of developing patient-friendly, consistent terminology.

Improve your patients’ lives and close the gap between patient care and comfort with useful insights gleaned from our patient-centric healthcare market research solutions. 

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If you’re a pharmaceutical company manufacturing FDA (US Food and Drug Administration) approved pharmaceutical products, our pharmaceutical industry market research solutions will arm you with insights into consumer demand, competitor analyses and insights into patient side-effects and contraindications to specific drugs.

With a diverse portfolio of consumer types ranging from patients, nurses, physicians, social workers, and hospital executives, our pharmaceutical industry market research will include an intuitive sampling strategy that meets all your research objectives.

Recommended market research methods:
Ethnography Market Research
Surveys
Focus Group Moderation and Facilitation
In-depth Interviews (IDI)

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Our market research methodology involves: 

#1

Defining research objectives

#2

Research prompts designed to extract relevant and actionable insights

#3

Streamlined qualitative or quantitative data collection

#4

Comprehensive data analysis

#5

Data-driven insights included in an easy-to-digest report

 

Leverage our healthcare and pharmaceutical market research to understand how you can transform your business to improve the lives of patients and caregivers, today.

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