Creative Testing Research Services & Solutions |RTL Research

Creative Testing

Launching a new product or ad campaign for your brand? Wondering whether your ads or new product features will resonate with your target audience? Want to know how to boost your ad campaign or product launch efficacy? With our best-in-business creative testing market research solutions, creative test your way to secure a higher rate of consumer conversions!

Through market research creative testing, you can test different ads against each other to select the most effective strategy or present your new products pre-launch to target consumers in a bid to identify necessary improvements.

You have the option of applying either qualitative or quantitative market research methodologies to test your creative concepts. While qualitative research methods like focus groups, online discussions and in-depth interviews provide deep insights into consumer attitudes and emotions through an exploratory process, quantitative research methods like surveys and questionnaires will validate consumer sentiments through numerical data.

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Our creative testing market research methodology involves:

Creative testing frameworks adopting industry best practices

Tracking respondent reactions and sentiments

Scientific analysis of creative testing data

Drawing empirical conclusions based on an overview of responses tracked

A comprehensive report on market research findings

With creative testing not only will you understand ‘what’ doesn’t work but by tapping into consumer insights, you’ll understand ‘why’ your website, logo, google ad copy or CTAs don’t work and how your products can improve to meet consumer expectations.

Leverage our creative testing market research services to create compelling ad concepts, perfect your products pre-launch and boost your client and consumer conversions!