Are you planning on launching a new product or service but not quite sure whether your consumers will like it? Ethnography market research can help unearth a gold mine of consumer intelligence relating to your newest product or service, pre-launch!
The qualitative data derivable from an ethnography study is wholly based on observations. It involves placing your consumer in an environment in which the product or service is naturally used. The unstructured or semi-structured ethnographic study then involves observing your consumer using the product or service to discover real-time consumer opinions and expectations on the design, functionality, efficacy, value, advantages, disadvantages, problem-solving capacity, color, price and other relevant data sets relating to the product or service.
With 8 years of market research excellence, we’ve perfected the process of ethnography research!
Our ethnography market research methodology involves:
Identifying the fields in which consumer or brand decisions are made
Narrowing down research objectives
Audio-visual recordings of research participants
Unearthing the most organic insights into consumer behavior
Research duration spanning between 3 hours, 1/2 a day, 1 day or longer
Ethnography research is also a potent market research solution in distilling consumer sentiments towards your brand identity. This research method is rooted in the neuroscience of branding. It helps unravel your consumer’s social identity; their consumer values, how they express themselves through the brands they’ve chosen and what motivates their consumer desires.
Leverage our unparalleled ethnographic market research so that you can assess gaps in the market to provide a concrete basis for future product development!