Focus Group Moderation and Facilitation
Want to know the ins and outs of consumer beliefs and behavior? Want to find out what makes your consumers tick? Want to unearth consumer preferences? With our focus group moderation and facilitation market research services, you’ll be able to get to the bottom of all these consumer conundrums and more!
If you have a business idea, a new product in the pipeline or if you’re about to launch a new service but are too confounded with assumptions that have been wracking your brain as to whether your business will survive, let alone thrive, focus groups will help dispel all your assumptions and provide you with the certainty you need to pep up your corporate confidence!
As focus groups elicit responses relating to consumer thoughts, beliefs and feelings, you’ll be able to tap into a wealth of consumer sentiments that will guide your business and marketing strategy.
With our best-in-business focus group moderation and facilitation modalities, we’ll deliver powerful actionable insights to get you from product to profit, in no time!
Our focus group methodology involves:
Identifying a small group of consumers who represent your target market
Curating questionnaires with open ended questions
Comparing consumer responses with a predetermined research hypothesis
Analyzing research findings
Proposing insightful market research solutions
Our focus group methodologies have evolved over time to offer focus groups in-person and online through intuitive online focus group market research strategies.
Even in the age of big data, companies are not veering away from relying on focus groups to inform their business and marketing strategies. ESOMAR reported that $2.2 billion was spent worldwide on conducting focus groups in 2017 alone.