Market Research Online Communities (MROC)
Strategy that creates impact. Backed by powerful data-driven insights gathered from Market Research Online Communities (MROC), you can transform your business and be a gamechanger that revolutionizes your industry!
MROCs are a new and emerging market research solution with 60% of the world’s biggest brands using online insight communities. MROCs involve the simulation of a social media site with users encouraged to interact with each other on the online community platform, in relation to the research topic. Users can update statuses, post blogs or vlogs or any other form of multimedia that relates to the research topic, your business or industry. You can also post prompts in the form of straw polls and discussion topics to boost respondent engagement and drive ‘quick dip’ actionable insights!
A qualitative market research solution with relatively longer research durations compared to online discussions and bulletin boards, MROCs facilitate an extensive exploration of consumer sentiments on market trends.
With MROC you can: Gauge consumer behavior and decisions. Gather in-depth and reflective insights. Create data-driven marketing communications. Power your business today, with our intuitive MROC market research solutions!
Our market research online communities (MROC) methodology involves:
Custom-designed online community platforms
Research duration spanning over longer periods, usually measured in months and years
A comprehensive discussion guide based on research objectives
Spontaneous respondent contributions (discussions, blog posts, video journals, etc.)
‘Quick dip’ and in-depth actionable insights
Create a network of like-minded respondents that represent your target demographic, ignite conversations and extract real-time insights.
Leverage our MROC technology and best-in-business research frameworks to boost your consumer and client conversions!