Qualitative Market Research
Qualitative market research is an exploration of the consumer journey from initial interest to final purchase. It will provide you with deep and actionable insights into everything from consumer behavior to consumer motivations, expectations and preferences.
A powerhouse in the market research space, qualitative market data provides answers to questions which often leave business owners confounded: What guides consumer behavior? How do you influence consumer spending in any given market? Why do consumers prefer competitors over your business?
The insights unearthed from your qualitative market research study can be used for your next product development, conceptualizing a foolproof marketing strategy for your business and improving all your existing products or services to better meet consumer needs!
Whether you have a business in the beauty, education or pharmaceutical industry, we’ll design an industry specific qualitative market research study that delivers all the relevant consumer-centric data with a comprehensive analysis of nuanced and in-depth consumer responses.
Our qualitative market research methodology involves:
Defining the research objectives
Open ended questions designed to extract relevant and actionable insights
Streamlined qualitative data collection
Comprehensive qualitative data analysis
Observations and analyses included in an easy-to-digest report
As a boutique market research agency founded in 2014, we’ve garnered 8 years of professional experience and excellence in qualitative market research. We’ve conducted extensive research studies that looked into consumer sentiments in commercial industries, patient care in relation to cancer treatment research in the healthcare industry, and studies conducted for non-profits and NGOs.
Leverage any and all our qualitative market research methods from focus group moderation and facilitation to ethnography research and transform your business today!