Qualitative Market Research
Qualitative market research is an exploration of the consumer journey from initial interest to final purchase. It will provide you with deep and actionable insights into everything from consumer behavior to consumer motivations, expectations and preferences.
A powerhouse in the market research space, qualitative market data provides answers to questions which often leave business owners confounded: What guides consumer behavior? How do you influence consumer spending in any given market? Why do consumers prefer competitors over your business?
The insights unearthed from your qualitative market research study can be used for your next product development, conceptualizing a foolproof marketing strategy for your business and improving all your existing products or services to better meet consumer needs!
Whether you have a business in the beauty, education or pharmaceutical industry, we’ll design an industry specific qualitative market research study that delivers all the relevant consumer-centric data with a comprehensive analysis of nuanced and in-depth consumer responses.
Our qualitative market research methodology involves:
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Defining the research objectives
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Open ended questions designed to extract relevant and actionable insights
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Streamlined qualitative data collection
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Comprehensive qualitative data analysis
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Observations and analyses included in an easy-to-digest report
As a boutique market research agency founded in 2014, we’ve garnered 8 years of professional experience and excellence in qualitative market research. We’ve conducted extensive research studies that looked into consumer sentiments in commercial industries, patient care in relation to cancer treatment research in the healthcare industry, and studies conducted for non-profits and NGOs.
Leverage any and all our qualitative market research methods from focus group moderation and facilitation to ethnography research and transform your business today!
Industries Served
Here’s a glimpse into the catalog of industries we’ve conducted research for:
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Advertising
Related Services
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Focus Group Moderation and Facilitation
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In-depth Interviews (IDI) and Telephone Depth Interviews (TDI)
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Market Research Online Communities (MROC)
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Online Discussions and Bulletin Boards
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Market Intelligence Reports (MIR)
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