Quantitative Market Research
Are you looking for tangible data on growing consumer and market trends? How do you quantify consumer behavior, opinions and attitudes? What is the percentage of consumers interested in your business’ product or service? Quantitative market research will generate numerical data to produce objective answers to all your consumer questions!
Wondering whether to opt for quantitative or qualitative market research? With highly structured surveys and questionnaires, disseminated to a large pool of consumers, designed to elicit empirical findings, quantitative market research is one of the most efficient, affordable and broad-based research methods in the market research solutions portfolio.
With the dawn of the digital age, big data and data mining, the process of online quantitative data collection has seen an upswing. Correlatively, consumers have grown increasingly weary of online privacy and data protection rights. With express consent and transparency forming the bedrock of quantitative market research ethics, your consumers are more likely to respond to surveys and questionnaires disseminated online by credible market research agencies. We offer onsite and online methods of quantitative data collection designed to protect consumer privacy.
Our quantitative market research methodology involves:
Defining the research objectives
Closed and multiple choice questions
Structured surveys, polls or questionnaires
Comprehensive quantitative data collection and analysis
Compiling an easy-to-digest report relating to key statistical data
If you want to conduct market segmentation or unearth consumer intelligence relating to price points, competitors or your newest pre-launch product or service, leverage quantitative market research today!