Non-Profit or NGO
Want to know how your NGO or non-profit is viewed by the world? How to change the tide of public opinion to boost donor and supporter engagement and contributions? How to improve your marketing messaging to inspire more support?
Non-profit or NGO market research will facilitate the segmentation of your market and deliver actionable insights into your donor base to provide a framework for rallying more support!
Market research will arm you with all the insights you need to improve communication with supporters to build your brand, rooted in a strong sense of community.
With market research you can also measure your non-profit or NGO’s brand awareness, gauge donor sentiments about other non-profits within your niche and improve information dissemination methods to boost awareness on important issues and raise funding.
Leverage market research to unearth your donor’s motivations to inform the development and organization of insightful programmes and events that captivate your supporters’ empathy, resulting in higher donor conversions.
Recommended market research methods:
Focus Group Moderation and Facilitation
Market Research Online Communities (MROC)
In-depth Interviews (IDI)
Our market research methodology involves:
Defining research objectives
Research prompts designed to extract relevant and actionable insights
Streamlined qualitative or quantitative data collection
Comprehensive data analysis
Data-driven insights included in an easy-to-digest report
With a combination of qualitative and quantitative data collected via streamlined market research and sampling strategies, you’ll be able to understand the complexities and nuances of your donor base.
Leverage our market research solutions to tap into a wealth of supporter insights!
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