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Tools, tips and tricks to help you tackle your biggest decision-making challenges and opportunities!

Here is the short answer; Primary Market Research is the process of gathering relevant data, directly from the stakeholders in a potential market. It is the first-hand market research conducted by your business or by a market research agency you hire to unearth key consumer intelligence. Primary Market Research is one of the first and […]

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The age of American Consumerism, set off by a post-World War II boom in the economy, is now dwindling into a more conscious consumer culture within the United States. Does this mean US consumer spending is in decline? Not at all. Although inflation in the US has soared to record highs, rising to nearly 8.5% […]

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You want to start a milkshake business in Los Angeles. You’re a roaring success of a chiropractor living in Bel Air whose business is booming! But the milkshake business is just one of those childhood dreams that never quite escaped your imagination, now calling out to you at the ripe age of 42. And now […]

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From time immemorial, prophets, soothsayers, and seers have attempted to foresee the course of human events. Historically, these would-be predictors of the future have got it wrong as many times as they got it right. It has turned out to be extremely difficult to predict how people will react to the complex interactions of various […]

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In the world of food and beverage industry marketing, knowing what tantalizes your consumer’s taste buds, what your consumer craves, and exactly how they’d like to be wined and dined is a gold mine of consumer intelligence that will arm you with powerful actionable insights to woo and win over your target consumer. The question […]

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COVID-19 disrupted businesses, overhauled systems, defined new norms, and brought tremendous uncertainty. While online streaming, online retail and pharmaceuticals thrived in a re-configurated economic and social landscape, in-store retail, entertainment, and travel and tourism giants suffered. Facing the resulting decline and eventual paralysis of travel and tourism, industry leaders find themselves wondering how to reach […]

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Imagine you’ve got the greatest new offering in the market. You and your team have spent months developing and refining the products and the strategy that will position it well ahead of its time. You’ve even had meetings discussing what you should do when the inevitable rapid growth begins. How will we scale up? Can […]

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I’m betting that your business has gone through some significant transition due to the pandemic we’re all experiencing.  Hopefully, you’ve been able to pivot and turn a potential disaster into a win. But many brands and businesses haven’t been as lucky, and they still don’t know just how much COVID has shifted the landscape around […]

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Market research took LEGO from losing a million dollars a day to the pinnacle of their industry – imagine what it will do for you.

It’s 2020 and, for the LEGO brand, “everything is awesome.” But that now-iconic song lyric wouldn’t exist and be running through your head right now if market research…

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If you’ve worked with big box agencies for your business, this probably sounds familiar…

You inquire about a project and are put in touch with Joshua, the front face of the agency. Joshua is the man. He has great ideas and immediately gets you excited about your project and how successful it ultimately will be…

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Since 2014, Ready to Launch Research has supported healthcare nonprofits in the process of understanding patient experiences. By connecting with patients through empathy and regarding them as humans with nuanced lives and perspectives on their health, we garner in…

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Most people do not listen with the intent to understand, they listen with the intent to reply. – Stephen Covey

The art of listening, a cornerstone of qualitative research, takes patience, focus and empathy. To help you understand the absolute power of focused listening, take a look at Jason…

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At Ready to Launch Research we travel. A lot. Fieldwork, conferences, client meetings, they keep us on the road. This week, our team is in Germany for the Research and Results conference in Munich. The local landscape in Germany has us thinking about the value of market research in an increasingly…

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Working with your client to prep for a focus group is even more important when dealing with cross-cultural issues and time constraints.

I got the call that morning. My team and I had to do a focus group that same night. A quick turnaround was one thing; been there, done that.

However, this was…

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Like a muscle, your ability to connect with your study subjects on a core human level will grow – but only with regular practice.

I fight back tears with everything I have as I sit at a kitchen table with a young woman in the Midwest. We recruited her for a cancer patient–caretaker study, but by t…

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In-home ethnographies ensure that your study subject can name every cosmetic brand she uses. Here’s how they can be done without leaving your office.

When researchers ask women to name the cosmetics they use, most can name only their favorite brands. Although they have strong brand loyalty, time a…

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WHAT IS ETHNOGRAPHY?

DROWNING IN NUMBERS
Question: Why should your company use ethnography?

Answer: You don’t offer your product or service to spreadsheets.

Years ago, one of my college professors asked his class the following: “Any of you ever heard about the statistician who couldn’t swim?” Nobody raised a han…

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